Born Slippy in concentrate form.
Because people use a lot of clay lube when claying, they get inventive. They'll grab 'quick detail' sprays, diluted shampoo solutions, baby oil... even water, straight from the tap. Anything goes. Or does it? Some of these products can cause clays to crumble and dry out due to the detergents within them. They may contain silicone that could saturate the clay. And sometimes they don't even work that well. Sure, water's fine for some clays, but if the clay face gets dirty what's lubricating the contaminants? Water will never be as slippery as a dedicated lube. So imagine if a product was invented specifically for the job. Say, a clay lube that didn't just lubricate the clay to reduce the chances of marring, but actually enhanced cleansing as well... That would be good wouldn't it? Well, consider your prayers answered by the Dodo, in the form of Born Slippy. It's a dedicated clay lube, bursting with cleaning agents, tangerine overtones and a lot of lubrication.
Available as a diluted 'ready to clay' product or as a concentrate (here) for mixing with water 1:10 - a dilution ratio that makes it supremely economical. It means that this 500ml bottle is enough to make at least 5 litres of clay lube.